I’ve been reluctant to do a post on a product because one, I’m not here to sell anything, and two…to be honest I have no other reason. But all in all when I come across a product that I absolutely fall over my heels for–I’m feeling the obligation to share my fix. And since I am obsessed with all things beauty related, I’m going to add a new segment that will focus on this topic. So bear with me, and please, feedback is always encouraged.

While I’ve been in deep fascination over the organic and sustainable fashion world the past couple posts I feel it’s more than appropriate to continue. A great friend of mine turned me onto Priti NYC, a line of organic non-toxic nail polishes and skin care free of all chemicals. Can it be true? It’s hard to image a nail polish free of chemicals when every time I walk into a salon I’m hit with that terrible smell that makes my want to break out into convulsions. It’s no wonder they offer those massage add-ons because it’s hardly a place where one can relax. But Priti promises “fast drying, chip resistant, safe for moms and princesses, cruelty free, not tested on animals, uv inhibitor, non yellowing, recyclable packaging, super durable, and a super glossy finish,” all the while not containing toulene, formaldahyde, and BDP’s. Those three harsh chemicals are found in all those fabulous polishes you use today yet of course most of us are not aware of the dangers these can cause. While your painting on that Chanel Jade Lacqure you inhaling a concoction of those volatile chemicals known to cause pnuemonia, shallow breathing, dry cracked skin, irritation, and also affects the kidneys and nervous system. Not to mention all the carcinogens and DBP’s which have been linked to cause problems in the reproduction system for those moms-to-be. (Hello??!)

If that’s not enough to make you do a 360 and go organic let’s not forget to mention the dazzling spectrum of colors to choose from on the website www.pritinyc.com, colors you normally wouldn’t find in a boutique, especially organic. CEO Kim D’Amato clearly is doing something right as her polishes are the go-to choice for fashion week, being featured in the SS ’10 collections of Adam Lippes, Thakoon, Tuleh, Carlos Miele, Donna Karan, Rachel Roy, Tommy Hilfiger, Isaac Mizrahi…shall I go on?

So in turn, I ordered the polish featured in the Adam Lippes collection, Coronation which is a gorgeous little natural being that I concluded would be a perfect everyday polish. To my surprise (which I shouldn’t have, doing all my research beforehand, but still bewildered) this polish can seriously walk the talk. First off, the packaging looks fantastic coming in a 100% recyclable grass bottle with the pretty silver logo on the front. When painted on, I couldn’t believe how fast it dried! Literally on my third finger my first one was completely done making it incredibly easy for me (I’m not the most talented doing my own nails). So far, no chips, cracks, bumps, or dyed cuticles and I’m on day four–and still marvelously glossy!! Pretty impressive as they usually go dull and have a chip by the second day.

So, ladies, I encourage you to get your hands on these. I have yet to try to Organic Soy remover which word on the street is “phenomenal”, especially in these colder days. Looking at the array of colors to choose from, here are my  four picks for this upcoming season: tres chic!

Kingfisher Daisy

Devils Fig

Lambstail Cactus

Breath of Life